mercoledì, 05 novembre, 2008, 10:44 - News
Riceviamo dall' associazione Tau Visual e rilanciamo le seguenti considerazioni:
A proposito della crisi: oltre agli aspetti oggettivi ed ai problemucci domestici, influisce in proporzione piu' che massiccia il nuovo modo con cui il mondo intero comunica: tutto, subito, immediatamente, sovrabbondantemente condiviso, percepito, trasmesso. Emozioni che rimbalzano planetariamente in pochi minuti, con reazioni e movimenti da "nuvola di moscerini", con un effetto che rappresenta una vera, grande, determinante novita' sostanziale.
La crisi finanziaria che si attraversa ora ha radici molto, molto diverse da quella del '29, ed e' profondamente sbagliato pensare che si tratti della stessa cosa.
I mercati reali si sono ampliati e ridistribuiti rapidissimamente su aree diverse da quelle a cui eravamo abituati, e questo grazie alla comunicazione di internet; i panici e gli entusiasmi finanziari si amplificano grazie al modo di comunicare ed operare sui mercati: ovunque, sempre, con un blackberry, in tempo reale, e non in coda davanti al video del borsino in attesa che la banca apra.
Alti e bassi - sia finanziari che di consumi - sono legati alla comunicazione, ed alla percezione ottimistica o pessimistica che la "nuvola di moscerini" degli umani percepisce, per via della comunicazione globale.
Dobbiamo quindi aspettarci oscillazioni non solo in negativo, ma anche in positivo, legate alle "sensazioni" emozionali che passano mondialmente.
Anche la semplice elezione del nuovo "papa nero" ( http://snipurl.com/papanero )degli USA rimbalzera' umoralmente come cambiamento e rinnovamento, e riprodurra' gli effetti positivi che solo la comunicazione di massa puo' mettere in moto.
Insomma: non siamo sommersi dal fango e dalla palta (chiamiamola cosi'...): siamo tuttavia in una situazione nella quale tutti siamo portati a raccogliere i pochi centimetri di palta che realmente ci sono per terra, per poi spalmarcela addosso l'un l'altro... L'effetto visivo e' molto piu' marrone della realta'.
Fra tutti i colleghi fotografi, con il nostro mestiere e la nostra professione di comunicatori, probabilmente abbiamo una piccola parte di compito nella comunicazione globale: aiutarci a vicenda ad affrontare con atteggiamento positivo quello che stiamo vivendo.
E la percezione determina, di riflesso, la realta'.
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